What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently.
To promote the upcoming reveal of the first Virgin Hotel, located in Chicago, iconic billionaire Richard Branson has created an ad that also features actor Jonathan Goldsmith, best known as Dos Equis' Most Interesting Man in the World.
Of course, Branson never refers to his co-star by his nom de meme, but the creative concept is not too far off from the usual Dos Equis fare. Branson pontificates on rumors about his long-awaited, frequently delayed hotel launch, with mythical tidbits like, "The beds are so springy, they had to lift the ceilings 16 inches."
It's not the most cinematic or flawlessly performed ad. But for a one-city hotel promotion, it's a pretty clever combination of two epic marketing personalities.
Starting Wednesday, the hotel will also be displaying similar "rumors" outside the building at 203 N. Wabash Ave. If you tweet a rumor of your own from the Virgin Hotels website, you could be entered to win a two-night stay at the hotel.
Agency: One Trick Pony
Executive Creative Director: Rob Reed
Creative Director: Bill Starkey
Account Management: Keith Pizer, Steve Snyder
Production Company: Virgin Produced
Director: Yarrow Kraner
Executive Producers: Huntley Ritter, Brian Skuletich