This British Holiday Campaign Promises Lucky Shoppers Their Own Personal White Christmas

TK Maxx's version of a Golden Ticket

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Global warming must be getting really bad this year, because European retailer TK Maxx is offering customers a chance to have fake snow delivered to their house on Christmas Day, for free.

The discount department store and Wieden + Kennedy London are launching a new “White Christmas” campaign, hiding special two-foot snow globes in department stores across the U.K., Ireland, Germany and Poland, as well as online. Shoppers can find them starting this Friday (Nov. 17), and if they do, arrange to have TK Maxx send a crew to douse their home (or another location of their choosing) in snow.

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