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Whit Hiler, creative director at Lexington, Ky., agency Cornett, has concocted all sorts of kooky concepts over the years. These include beardvertising, the (unsanctioned) “Kentucky kicks ass” tourism campaign, a marketing buzzword jar, commercials filmed by horses, and ads with glaring typos, to name a few.
Now, he’s taken pages from his notebooks, in which he developed many of his idiosyncratic ideas, and through the magic of papier-mâché, built an unusual art installation. Called “Paper Cliché,” it celebrates his own loopy legacy as it skewers and reimagines that moldy maxim about “thinking outside the box.”
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