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To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on.
Obviously, Instagram doesn't offer a zoom feature—to the frustration of many a lurking Instagrammer. But French agency Rosbeef made do with what was available.
When you click on this first image—a Where's Waldo-caliber clusterfuck of weird things happening around an otherwise innocuous Parisian Haussmann building—a tag appears. When you click on the tag, you're driven to another account, where the first image has been broken down into a cluster of separate photos.
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