Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes—because they show the landscapes themselves.
Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right perspective, the large-scale images of the mountains in the distance align with the actual ranges, creating a striking juxtaposition of the virtual image and the real one.
Part
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in