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Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.
HBO teamed up with design studio Red Paper Heart and Civic Entertainment Group to help visitors become the show's badass teenage heroine, Arya Stark, in the form of a pretty great interactive piece. As you enter the first darkly lit room, you're greeted by another brand partner, Ommegang, which has brewed its fifth Game of Thrones inspired beer—a quite tasty, 7.2
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