Taco Bell shrimp ads remain totally random

Taco Bell Shrimp Crashers

If you thought Taco Bell was getting obscure with its “Shrimp Blogger” ad last year, then you’re probably downright baffled by Draftfcb’s new “Shrimp Crashers” spot, shown below. An entire TV ad riffing on a movie from six years ago—but with shrimp? Ah hell, why not. If you’ve got a better way to sell seafood from Taco Bell, I’d like to hear it.