Strike two for Apple ads?

Sidebyside_1In case you haven’t seen this yet: It seemed like a Lugz-caliber scandal was brewing when someone posted a Postal Service video of “Such Great Heights” (right) and Apple’s latest Mac commerical—which touts the machine’s Intel chips—side by side to show many nearly identical scenes. Who knew such a boring ad could have been such a rip-off? But in fact, it turns out that TBWA\Chiat\Day in Playa del Rey, Calif., ripped off the video legitimately, for what its worth: The ad and the video have the same director, according to the blog Cult of Mac, and the ad is a "remake" of the video. Both were done by the directing team of Josh and Xander: Josh Melnick and Xander Charity. OK, so it’s not outright theft, but rehashing your old ideas for big bucks is setting the bar pretty low.

UPDATED UPDATE: Josh and Xander created the video when they were
represented by Partizan. A very persistent Partizan rep informs us that
they created the commercial under their current representation, Tight.
Wow, Partizan really doesn’t want anything to do with this ad.

—Posted by Mae Anderson