Starcom, ANA trying to stamp out ad jargon

As a reporter, I'm on the receiving end of a seemingly endless string of idiotic buzzwords. Every industry has them, presumably as a way to separate insiders from interlopers. Or is it that people want to sound smart without doing the hard work of thinking? Whatever the case, the fight for using plain English has a long history. Starcom and the Association of National Advertisers are taking aim in the ad world with an out-of-the-box Facebook campaign that leverages the industry's over-reliance on made-up words it mistakenly believes are impactful.