Spy on the undressed one-testicle Canadian

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I really didn't expect to spend my free time last night watching a pale, chubby Canadian guy lounge around in his underwear, but I did it anyway. For charity. Underwear brand Stanfield's is sponsoring a 25-day cancer fundraiser called "The Guy at Home in His Underwear." As the name suggests, Toronto native and testicular-cancer survivor Mark will spend 25 days cooking, cleaning, exercising and watching hockey in his sponsor-supplied underpants. He's currently on day 3.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in