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Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky.
Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager people looking for their dream homes and Re/Max agents guiding them to something even better—though in a different way—than what they'd imagined.
The tagline is, "Dream with your eyes open," but one spot puts it best: "With a Re/Max agent, you'll see how much better than a dream home the right home can be."
While the ads have an odd (and vaguely annoying) rhyming pattern in the voiceover, there's something endearing about the heart of the message.
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