I didn’t know drunken driving had reached a point where the standard warnings were no longer effective. Apparently, it’s now up to video games — those bastions of appropriate moral and social values — to convince drunks to take a cab home. That’s where the Piss-Screen comes into play. According to the Web site, this Saatchi & Saatchi project in Germany created “a pressure-sensitive inlay set within urinals, enabling users to play while they pee. … The game itself was displayed on a screen above each urinal and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself.” The idea here is that said player would pee his car into a purposely graphic wreck due to his impaired reaction time, and hopefully he’d connect that result with his own fate should he drive himself home in that condition. (It’s an ad for a taxi service.) What they failed to recognize was that video games are fun, so people would probably end up drinking more just so they could go play Peed For Speed in the bathroom. No, what drunks need is a game so frustrating that it sobers them up, and fortunately, such a game exists. Hat tip once again to Presurfer.
—Posted by David Kiefaber
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity