Olive Garden Selling 7 Weeks of Pasta for $100, but You’ll Have to Move Fast to Get It

1,000 passes go on sale today

Twenty bucks says college students around the U.S. will be racing to their computers at 3 p.m. ET this afternoon. Why? Because Olive Garden, purveyor of sort-of Italian food, has—in a fit of PR genius—announced a Never Ending Pasta Pass.

And that's when it goes on sale online.

For $100, you can get unlimited pasta, salad, breadsticks and soft drinks for seven entire weeks. That's right—49 days in a row of all-you-can-eat carbs, more carbs and bunny food. Alcohol and gratuity not included. Food coma and chocolate mints likely are.

I did the math, and this is cheaper than eating two packs of Ramen noodles for every meal for those 49 days (that would be $133 if you Amazon Prime it).

But you'd better act fast right at 3 p.m. The chain is selling only 1,000 of these pasta passes. (It's a kickoff to the annual "Never Ending Pasta Bowl" promotion, running Sept. 22 to Nov. 9., which lets you eat all the pasta you want for $9.99.)

Clever move from Olive Garden, even if all their Facebook fans are super weird.

UPDATE: At 3 p.m. ET, the site crashed. Oops.

UPDATE 2: Aaaaaand they're sold out.