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The popular knock against the lottery is that you can play it, but you're an idiot if you do, because nobody ever wins. But a new campaign for the New York Lottery is about a different kind of problem—someone who actually won, but who's yet to claim the $7 million prize, and almost a year later, is about to run out of time.
McCann New York has posted street fliers in Canarsie, the Brooklyn neighborhood that's home to Milky Way Deli, where the winning ticket in a Cash4Life game last summer was bought.
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