Mr. Peanut Gets Manly After Mixing It Up With 'Men's Health'

Co-branded spot plays like a ludicrous action movie

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cue the teenage humor: Planters Nuts has created a new ad touting its snack mix, co-branded with Men's Health magazine, as "the manliest mix we've ever assembled." It's an amusing extension of Planter's cinematically themed cartoon characters, introducing a crack team of anthropomorphized nuts through a mock trailer that strings together the most over-the-top of action movie clichés. The heroes, for example, battle a squirrel on a ski slope, and blow up an entire planet with a laser.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in