Mr. Peanut Gets Manly After Mixing It Up With ‘Men’s Health’

Co-branded spot plays like a ludicrous action movie

Cue the teenage humor: Planters Nuts has created a new ad touting its snack mix, co-branded with Men's Health magazine, as "the manliest mix we've ever assembled." It's an amusing extension of Planter's cinematically themed cartoon characters, introducing a crack team of anthropomorphized nuts through a mock trailer that strings together the most over-the-top of action movie clichés. The heroes, for example, battle a squirrel on a ski slope, and blow up an entire planet with a laser. Presumably, Mr. Peanut's stunt double had a part. The nutcracker, meanwhile, is conspicuously absent.