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Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support.
These findings come from Dusseldorf, Germany-based Metro’s International Own Business Study, which surveyed 10,000 people in 10 countries.
To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to launch “Own Business Girl” just in time for International Women’s Day.
The campaign is issuing every girl born in Dusseldorf today her own business card along with a fixed-term deposit worth 2,000 euros, or nearly $2,500.
With help from comms agency achtung!, “Own Business Girl” will appear in the press, on the radio, out of home and on social.
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