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In partnership with Norman Walsh, a British sports shoe brand, McCann London has created the Herbrand Seven-Eleven, a pair of sneakers inspired by the agency's own art-deco-style building at 7-11 Herbrand Street.
The limited-edition shoes, manufactured by hand in Norman Walsh's factory in Bolton—where the brand's been based since 1961—bear the distinctive white and green colors of the McCann building. They went live Wednesday at an agency exhibit celebrating Norman Walsh's history.
"Many sports brands are keen to stress their Britishness, but Norman Walsh is the only British-owned sports footwear brand still manufacturing in this country and a real authentic icon of the craft heritage that remains in this country, so we want to help tell their story," explains Laurence Thomson, chief creative officer at McCann London.
The exhibit includes the running shoes that founder Walsh designed for the 1948 Olympic Games, plus original shoes created for track and field, marathon...
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