Intel bows under pressure, pulls ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


When ads are pulled, the criticisms can often seem a little
hypersensitive or overly serious. But it’s hard to blame folks who had a beef
with a recent Intel magazine ad from McCann featuring six dark-skinned athletic men bowing
before a smarmy white guy. Yes, they’re supposed to be metaphorical
sprinters ready to tear ass around your workstation or something. But come
on. After taking a drubbing from Gawker Media and their always-charming
commenters
, Intel has apologized and yanked the ad.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in