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Nobody has time to go away. We're booked to the hilt and stumble from weekend to weekend, at which time we come up for air and realize that six months have passed. If you're still crawling back into some semblance of productivity from your Super Bowl high, the sensation must be even worse: Queen Bey can't save you now.
So, instead of baiting us with warm beaches and tropical cocktail umbrellas flanked by fetching contrasting bikinis (because do those work, really…?), Ethos Travel went in another direction: It flings busyness back into our faces and reminds us why we need a vacation.
The "Time to Get Away" campaign from McCann London is simple but relatable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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