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Unilever ice cream brand Cornetto is continuing its habit of telling cute long-form love stories, but now it's trying to tell one from both sides at the same time.
The video below offers interweaving perspectives of a nascent teenage romance that's on the verge of realization—delineating between internal monologue and external dialogue by tricking out the audio (it's a binaural recording, captured by two microphones to create a 3-D sensation—headphones are recommended) and encouraging viewers to switch between the first-person views of the female and male leads, to see through their eyes.
It's an intriguing approach that's a little tricky to follow at times—switching back and forth gets a little tedious.
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