This Hipster Business Name Generator Is About to Become Your New Obsession

An overused look becomes fun fodder to sell domains

Forget all those sites that randomly generate band names, stripper names and hobbit names. This one could make you rich, my friends. Brooklyn rich!

The Hipster Business Name Generator creates a random combination of quirky nouns and drops them under a stylized X, with the requisite stylish dingbats and initials. The resulting names—such as Fox & Otter, Spyglass & Bean, Whiskey & Cake—are good for a laugh, especially when paired with icons of tiny rabbits, knives and muffins.

The site, which was quickly generating pass around among creative types today, seems to be a marketing effort for domain registration site NameCheap.com, where you can conveniently click off the generator to book a site for your lovely new business venture. Or maybe the creators simply picked a booking site at random, though that seems rather unlikely. 

Try it for yourself and let us know your most fruitful combinations. A few of our favorites below.

Hat tip to my friend Paul Crawford for sharing this on Facebook, though to be clear, his agency's not the one behind it.