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Building on last week's digital-dating print campaign, Calvin Klein is taking its #mycalvins play for the Tinder and Grindr generation into the live-action realm.
A new spot overlays sexts onto the fashion category's usual moody writhing—the brand claims the dialogue is based on "actual events and people," which is easy to believe, given it includes lines like "come ovr." (Gotta say, that kind of creative license has never gotten a writer off.)
Like the billboards, Mother New York created the spot, featuring international faces like Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez and others.
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