Lawson Clarke first got our attention with his innovative approach to his portfolio site, choosing to reprise Burt Reynolds’s 1970s Cosmopolitan centerfold pose. His Twitter account is written in his testosterone-fueled persona, featuring mostly NSFW observations. One of his recent musings involved buying condoms while with his infant son. Clarke also has a ribald Funny or Die video out.
Richard Kirshenbaum has long been a flamboyant figure on the ad scene. He takes a rather curious approach with his Twitter account, dispensing wisdom from on high one bon mot at a time. His recent shtick is an “ad of the day” series that typically involves stuff that isn’t advertising. Example: “Ad of the day: first listen to someone else’s point of view and it will point you in the right direction.”
The MDC CEO also follows Kirshenbaum’s Great Man Theory of Twitter. His account offers a regular stream of links to advertising and business articles, interspersed with deep thoughts from fellow leaders. Nadal is most recently obsessed with sports coaches (Tom Landry, Bobby Knight) and prominent thinkers like Albert Einstein and Andy Rooney. Some food for thought: “Today, you have 100% of your life left. – Tom Landry.” Indeed—although not really, if you think about it.
If there’s one advertising figure we wish were on Twitter, it’s Martin Sorrell. The WPP CEO even turns his letter to shareholders in the company’s annual report into a tour de force on geopolitical trends. Alas, he’s not tweeting yet. In his stead, Not Martin Sorrell holds forth on all manner of things. His bio sums it up: “I lead. I do not follow. I run things. If you’re lucky, I’ll buy you.” Not Martin Sorrell had this reaction to Campaign magazine’s 2010 A List: “#fact I am not on @campaignmag’s 2010 A-List. #fact There will be consequences.”
Joseph Jaffe, industry commentator and exec at social-marketing agency Powered, is no stranger to self-promotion. He’s quite fond of hawking his latest book, Flip the Funnel, to his 19,000 dedicated Twitter followers. In the past two weeks alone, Jaffe has mentioned the book no fewer than 20 times. You knew you were in trouble when he started a plea for people to vote for his book for the Small Biz Book Awards this way: “I hate these popularity contests, but I *know* my book is better than several above me – so please vote & share this: http://bit.ly/efE4ka.”