The quirky new icon created by Crispin Porter + Bogusky for the Volkswagen GTI campaign is already popping up on eBay. The ads debuted only last weekend, but as of this afternoon (Friday), at least two people are offering the icon on the auction site. (Both of these auctions are set to expire by Saturday.) The first of the icons hit the site with a $50 starting price and has received 21 bids, pushing it to $318. The second (also posted at $50) has 10 bids and reached a price of $157.50. The only other way to get one of the characters is to buy a new VW. But with eBay bidders this motivated, car dealers may consider advertising it as a cash-back bonus.
—Posted by Jim Lovel