It's a lot harder for a father to have fun, whatever he's doing, while his three young kids are clinging to his body at the same time.
This parenting-humor ad, aptly titled "Daddy," won a silver Lion in the Film category at Cannes last week for French automaker Citroën and Havas agency Les Gaulois.
Photographing birds, taking tango lessons and playing soccer are just a few of the hobbies that lose some of their charm for a man encumbered by his offspring. Because it's a car commercial, driving is the one thing he stills find enjoyable, with his brats somehow docile in the backseat—or at least physically off his person for a moment. (In reality, everyone knows those kids are still kicking and screaming for the whole ride.)
The ad—one of the most pro-father spots we've seen in a while—presents the same sight gag over and over again, but it stays funny because it's more or less true in spirit, a nice visual metaphor for the exhaustion that comes with hauling kids through their early years.