Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Feminine hygiene brand Carefree has released some videos from DDB Sydney promoting its new website, and they're absolutely 100 percent not your typical feminine hygiene ads.
No mysterious blue liquid being poured onto a maxi pad. No woman in white walking along the beach looking unreasonably elated for someone who's supposedly on day two of her period. Instead, the spots feature three different hosts—Harmony Freebush, Fanny Glitterwinkle and Stefan Van Der Blöed—who monologue emphatically about different aspects of vaginal care.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in