This Sunday is the 31st anniversary of the release of Ferris Bueller’s Day Off, and Domino’s is celebrating by inviting everyone in the U.S. to a nationwide movie night.
In a partnership with Epix (and with help from agency CP+B), the pizza chain will stream the classic on Facebook, via the Domino’s page, while offering viewers discounts on menu items—if they invite their friends to participate in the event. The more people who join, the greater the potential discount.
“Fans of the movie can interact live with each other and even order and enjoy a pizza, all from the comfort of their favorite screen,” says Domino’s president Russell Weiner.
It’s not Domino’s first dance with Ferris Bueller. Earlier this year, the pizza chain recreated Matthew Broderick’s famous race home in a fun promo for its pizza-tracking watch app.
The movie night is a nice little stunt. Not many pizza joints have the scale or scope to be able to offer entertainment, and an appropriately cheap and regrettable party meal, to audiences across the country all at the same time.
That’s assuming Chez Quis, and the Sausage King of Chicago, both don’t deliver that far.