For taxpayers who think Uncle Sam wants the shirt off their back, here’s a chance to see the bearded patriarch without his. In case you haven’t seen it yet, the site allows you to slip a buck into sexy Sammy’s star-spangled G-string as he slaps his ass demandingly to an up-tempo disco tune. Though it might appear to be the work of some cynical anti-tax types, it’s actually a viral marketing effort from Tribal DDB Dallas for Happytaxday.com, an online directory for tax accountants. “People see Uncle Sam dancing, they laugh out loud, then they forward him to a taxpayer they love,” says executive creative director Scott Johnson. “It’s exactly how it’s supposed to work.” Yes, but is it patriotic?
—Posted by Richard Williamson