Wisconsin is doubling down on its Airplane! advertising strategy.
In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful of tourism ads, including one featuring Airplane! actor Robert Hays getting beat up by everything (including a large bass).
Unveiled this week, Travel Wisconsin's latest spot from Milwaukee agency Laughlin Constable is the first to explicitly reference the 1980 film. Set in a cockpit, it reunites Hays with his Airplane! co-star Kareem Abdul-Jabbar—and was directed by the Zuckers and Airplane!'s third director, Jim Abrahams.
Abdul-Jabbar, a former NBA star who began his career with the Milwaukee Bucks, is making a nice little advertising career out of his Airplane! credit—he also just appeared in Delta's super 1980s flight-safety video.
The new Travel Wisconsin spot will probably tickle you if you're a huge Airplane! fan, or already love Wisconsin and associated trivia. For the rest of you, there's always that nice shot of the lake.