Ad Agency Creates Jewelry Meant to Combat Sexual Assault

But does it normalize rape as a fact of life?

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When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a different direction.

The result was Guardian Angel, a personal safety accessory line that looks like jewelry but is also designed to get women out of dangerous situations.

The $120 device, which can be worn as a necklace or bracelet, has a button that, when pushed, automatically triggers a call to the wearer's cellphone.

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