A Pair of Irish Whiskeys Come to America With Evocative Ads Full of History and Heritage

The Tyrconnell and Kilbeggan tell their rich stories

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There once was an underdog chestnut colt that ran in a prestigious stakes race in Ireland and won despite 100-to-1 odds. The horse is immortalized on the label of the single-malt whiskey that bears its name, The Tyrconnell, and a doppelgänger stars in a mini-movie for the heritage brand that lays a lilting Irish brogue over lovely images of the animal in motion.

The campaign, from agency Preacher, leans into The Tyrconnell’s story-rich history as a way to make an impression in the now-crowded premium whiskey category.

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