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Imagine life if everything were an Ikea product. Including you.
A $79 sheepskin rug rolls out of bed as if it were human, at the sound of a $9 alarm clock, in a new ad from the Australian arm of the Swedish furniture chain.
It turns out the anthropomorphic floor covering, who lives in an apartment complex with its significant other (also a rug) and its puppy (a $10 step stool), is on a very special mission.
Spoiler alerts ahead.
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