#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Hot Wheels aren’t just toys, says a new ad from Mattel and BBDO San Francisco. The little cars can help kids learn, too.
To make that point, a mom and her young son peel out in a life-size yellow muscle car, and do a little life-size stunt driving. They dodge the spray from an open fire hydrant, and a bunch of barrels tumbling off the back of a truck into the middle of the highway. Mom talks the kid through the importance of overcoming challenges by persevering and being flexible.
Eventually,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in