CANNES, France—It can be quite the challenge to pin down anyone for a conversation amid the chaos of panels, parties and general bacchanalia at the Cannes Lions International Festival of Creativity, but somehow Adweek still managed to sit down with some of this year’s most interesting attendees.
If you missed any of the special daily episodes of our (normally weekly) podcast, “Yeah, That’s Probably an Ad,” be sure to check them all out below. And if you haven’t already, consider subscribing to the podcast on iTunes or Google Play.
Rachel Holbrook, Global Head of Production, Airbnb
As the powerhouse behind Airbnb’s content creation and production team, Rachel Holbrook has created massive amounts of visual and video pieces for the brand’s social channels—and even for its Super Bowl ad. In this fun conversation with Adweek, she describes Airbnb’s content philosophy and about the rewards of working for an outspoken, values-focused brand.
Ira Glass, Host, This American Life
While technically on the Cannes Lions program as a speaker sharing the lessons he’s learned in modern storytelling, Ira Glass was also at the festival to rally brands and agencies behind podcast advertising. The iconic host of This American Life and editorial advisor on the viral podcast phenomenon S-Town, Glass tells Adweek that it’s been an uphill climb to get more companies interested in supporting the podcast industry, whose growth shows no signs of stopping.
David Sable, Global CEO, Y&R
In addition to being the top exec at one of the world’s largest agency networks, Sable is a frequent Cannes Lions juror and jury president. Always a candid voice on the marketing industry, David Sable shares his behind-the-scenes take on what makes a jury work—or, alternatively, what makes the whole award selection process fall apart. In a year where one major holding company questioned the value of award shows like the Cannes Lions, Sable, who recorded this podcast before the news of Publicis’ award hiatus, describes the benefits of bringing competitors together under a flag of mutual respect to honor the best in creativity.
Mick Batyske, DJ
With so many clients, colleagues and even competitors on hand, there’s a lot riding on the success of a Cannes Lions party, so brands are understandably picky about their DJs. One of the festival’s most in-demand talents is Mick Batyske, who creates custom experiences for each brand and audience. On Adweek’s podcast, he describes that process and how a good DJ mixes intuition and observation to keep the crowd moving.
Sophie Worth, Recruiter, Wieden + Kennedy Amsterdam
Diversity and gender balance were two of the hottest topics at this year’s Cannes Lions, and Sophie Worth has a lot of insights to share from her years of assembling and advancing a talented pool from a wide array of backgrounds. On the podcast, she also discusses the clear impact of gender-balanced juries on the types of representative work that won top honors this year.
Big thanks to each of our podcast guests for making time in their busy festival schedules to share their insights and observations.