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Tim Peterson

Angry Birds Video Series Launching This Week on TVs, in Apps

Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

First Mover: Mike Welch

AT&T's new ad chief on the promise of mobile advertising and the joy of telepresence

Specs Age 43 New gig President, AT&T AdWorks Old gig Vp of sales, Southwest region, AT&T Advertising Solutions AdWorks, AT&T’s multichannel ad network, plays in three of the big media—TV, online and mobile—to help…

AOL Unloads Spree of New Properties, Content

Distributed video network. scripted shows headline NewFront event

On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal…

MySpace Suffers From Premature Syndication

Briefly runs Fox Digital series elsewhere

Arguably the biggest hang-up in airing an original series online is keeping control of distribution. Well, a recent mess involving Fox Digital Studio, MySpace and online video site MyPod Studios…

TubeMogul Brings Nielsen GRP Ratings to Video

Part of push to equate TV, digital buys

Real-time bidding for online video ads is a market that's about to blow up, but it’s not easy tearing away brands from their cherished TV metrics in favor of impressions…

Disney Gets Its Game Face On

Company will redouble efforts with Playdom and Club Penguin to make content current with app trends

When Disney acquired kid-centric virtual world Club Penguin in 2007 and social gaming company Playdom in 2010, many industry experts expected the company to use its intellectual property to grow…

Viacom Bundling TV, Digital Buys

Brands can target audience segments across platforms

Right now nearly no brand knows for sure who’s watching its TV ad. Viacom isn’t about to change that, but the media giant has developed a way to help TV…

Fox Digital to Air Original Series on Myspace...Really

Taco Bell to sponsor show debuting this month

Fox Digital Studio will debut on March 28 a 7-episode original comedy series distributed exclusively through Myspace, and Taco Bell is partnering with the two companies as a sponsor with…

Barry Diller Talks Aereo Lawsuit and Location-Based Services

Save the hype surrounding location-based social discovery apps like Highlight, Glancee and Sonar. That talk bores Barry Diller, chairman and senior executive of IAC. Diller, who also serves as chairman…

TV Check-In Apps Get Social

With mobile utilities wanting to keep users engaged, big events like the Oscars are golden opportunities

Jeremy Lin and Pinterest weren’t Social Media Week’s only hot topics. Also dominating discussions was the maturation of second-screen experiences, especially when tied to TV’s biggest events. “Check-in is not the…

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