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Shahnaz Mahmud
Tennis Channel Eyes '09 U.S. Open

NEW YORK The Tennis Channel is planning a great U.S. Open run-not at this year's tournament, which starts today, but next year's, for which the network boasts broadcast rights and…

August 25, 2008, 12:00 AM EDT

Paralympics Goes Universal

NEW YORK Universal Sports, a destination for amateur sports programming co-owned by NBCU and InterMedia Partners, will present the first multiplatform broadcast of the International Paralympic Games. The event takes…

August 25, 2008, 12:00 AM EDT

M3 Launches Branded Interstitial Unit

NEW YORK M3 Television, a video and online production company, has launched a branded interstitial programming unit to create on-air branded entertainment campaigns. M3's aim is to produce Hollywood-esque campaigns…

August 19, 2008, 12:00 AM EDT

Axe Sponsors, Co-Stars in Web TV Series

NEW YORK A new branded series involving a secret agent and a talking car that together fend off the bad guys debuted this month on the Web. Sound familiar? Maybe.Midnight…

August 18, 2008, 12:00 AM EDT

Break and Panache Test IAB Video Formats

NEW YORK New research appears to demonstrate that new video ad format standards established by the Interactive Advertising Bureau are effective in engaging consumers.The IAB's new guidelines were tested by…

August 18, 2008, 12:00 AM EDT

Fox Launches U.S. Hispanic Site

NEW YORK Fox International Channels has unveiled Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community.This marks the first time FIC has launched a domestic site. "We've seen the Internet…

August 18, 2008, 12:00 AM EDT

ABC Sole Sponsor of New 'TV Guide'

NEW YORK When TV Guide hits newsstands this Thursday, it might as well be called ABC's TV Guide.The new issue will carry 21 advertising pages for ABC, including brand and…

August 18, 2008, 12:00 AM EDT

Timberland Lets the Game Begin

NEW YORK Timberland has entered into the gaming arena with its Olympics-inspired "Podium" campaign.The global campaign, mainly a television and cinema effort, was created to "celebrate and capture the exhilaration…

August 13, 2008, 12:00 AM EDT

MOG Debuts Ad Network

NEW YORK MOG, a music blogging platform, has created the MOG Music Network (MMN), an advertising net for independent music blogs and music Web sites. At launch, the network has…

August 12, 2008, 12:00 AM EDT

News Flash: Digital Opens Door to Ads

NEW YORK Historically, TV and print news outlets have offered limited opportunities for advertisers, at least compared to their entertainment brethren. Recently, however, companies including The New York Times Media…

August 11, 2008, 12:00 AM EDT

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