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NEW YORK Momentum Worldwide, a division of McCann Worldgroup, has hired former Sony BMG executive Joe DiMuro as evp of music and entertainment, a new position.
DiMuro’s mission is to expand Momentum’s digital, music and entertainment offerings through branded entertainment, content integration and intellectual property development.
Chris Weil, chairman and CEO and to whom DiMuro reports, said the company’s music-oriented initiatives, in particular, have been transacted on a global basis, spread across its 70 offices. His goal for the company is to “centralize the thinking and the knowledge bank,” he said.
DiMuro will oversee idea generation for clients, as well as contracts and licensing.
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