At Sundance 2019, Here's How 5 Brands Integrate to Help 'Create a Festival'

From Adobe to Unity


This week, Park City, Utah, transforms into a mecca for the global film community as the annual Sundance Film Festival gets underway. Over 11 days, filmmakers get to showcase their works, make deals and hope for the start to something big. The same can be said for brand sponsors who find resonance in vision and value and who contribute to the festival at large.

Mary Sadeghy, head of corporate partnerships at the Sundance Institute, highlights that each partner runs their own events.

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