Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Stardoll, a fashion and entertainment virtual world targeted to teens and tweens, has relaunched Stardoll Magazine for its global community of young women.
A media partnership exists between Stardoll and Hachette Filipacchi Media U.S., which owns, among other titles, Elle.
Matt Palmer, evp and general manager of Stardoll USA, noted there has been an ongoing, more informal relationship with Elle Girl.com. Having experienced a measure of success, there was a desire to get into deeper content, beyond fashion and beauty, adding news, information and general pop culture, he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in