Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Ahead of Francis Ford Coppola’s 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking giant.
The brand, which is now in its third year as the exclusive wine sponsor at Sundance, wanted to celebrate Coppola’s independent, adventurous spirit with an interactive activation at the festival.
During the 11-day event, attendees uploaded videos delivering their personal birthday messages. Celebrities who have already posted their videos include Ray Romano, Patty Jenkins, Jenny Slate, Clifton Collins, Amy Ryan, Mark Duplass and Peter Sarsgaard.
Those who post messages, which are part of a campaign centered on the theme of risk—aligning with the festival’s own of “Risk Independence”—also have the chance to enter to win a trip to one of the global lifestyle brand’s resorts in Argentina, Belize, Guatemala or Italy.