Post-Sundance Win, Director Alma Har’el Shares Plans to Expand Her Nonprofit

Free The Bid, which pushes for more women behind the camera, will go beyond the advertising world

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

At the Sundance Film Festival in January, director Alma Har’el scooped up a U.S. Dramatic Special Jury Award for Vision and Craft for her new film Honey Boy.

Har’el, founder of Free The Bid, the nonprofit initiative advocating equal rights for women to bid on commercial film production jobs in global advertising, received the accolade for her first narrative film. Honey Boy is a pseudo-autobiographical tale penned by actor Shia LaBeouf. It was sold to Amazon to the tune of approximately $5 million, per Hollywood Reporter, and is awaiting a release date, with theatrical on the horizon.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in