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Shahnaz Mahmud

Online Video Gives Vacation Marketing a Boost

NEW YORK Seeing is believing when it comes to choosing a destination for one's vacation -- and online video is all the rage.So it's not surprising that travel marketers are…

Fox Soccer Channel to Become Nielsen Rated

NEW YORK Fox Soccer Channel will become a rated network on Oct. 1., greatly enhancing its ability to seek advertiser support. The network, which originally launched as Fox Soccer World…

ESPN Channel Debuts on Bebo

NEW YORK ESPN will serve up game highlights and content from popular shows like SportsCenter via a branded content channel on social networking site Bebo."Syndicating our content with them [Bebo]…

Quattro, uLocate Team for iPhone

NEW YORK Quattro Wireless, a mobile ad network, has partnered with uLocate Communications, a publisher of mobile location-based services, to provide a platform for advertisers to target iPhone owners with…

Nets Making Greater Use of Online Video

NEW YORK The broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on Internet video -- a move that signals how they are…

Zenith Takes Ubisoft Media

NEW YORK Ubisoft has chosen Publicis Groupe-owned Zenith Media for its strategic planning and buying following a review.Zenith was selected over finalists OMD, Rubin Postear and Kastner & Partners. The…

CW's Shows Go Mobile

NEW YORK The CW is the latest TV network to add a mobile video component, following networks like NBC and CBS. Its wireless application protocol (WAP) site, wap.cwtv.com, was placed…

Fox Soccer Crafts Show for Bass Ale

NEW YORK Fox Soccer Channel is trying its hand at branded entertainment, creating Super Sunday Plus, a 90-minute highlights show covering global soccer -- with a twist. The program is…

AmEx, USTA Rev Up U.S. Open Plan

NEW YORK American Express has ramped up its joint online coverage of the 2008 U.S. Open tennis championships with the United States Tennis Association.This is the second year the two…

Tennis Channel Eyes '09 U.S. Open

NEW YORK The Tennis Channel is planning a great U.S. Open run-not at this year's tournament, which starts today, but next year's, for which the network boasts broadcast rights and…

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