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Shahnaz Mahmud

New York Times to Roll Out TimesPeople Social Networking Site

Engaging news content is taking on new meaning for The New York Times. The news purveyor is getting ready to launch a social network site in an effort to better…

SinglePoint Serves Ads to Mobile Phones

NEW YORK Interactive TV firm SinglePoint has launched what it believes to be the first mobile ad insertion platform. Dubbed SingleBrand, the offering is designed to retrieve and serve ads…

SinglePoint Serves Ads to Mobile Phones

Interactive TV firm SinglePoint has launched what it believes to be the first mobile ad insertion platform. Dubbed SingleBrand, the offering is designed to retrieve and serve ads for interactive…

Apple iPhone 3G: 30-Minute Marketing

One of the most talked-about aspects of the Apple iPhone 3G is an approximately half-hour instructional video on Apple.com that lovingly details each new feature and function. But if you…

MSNBC.com Opens Digital Cafe

NEW YORK Midtown Manhattan's Rockefeller Plaza is home to a new, sleek, oh-so-stylish cafe. For workers in nearby office buildings or for tourists that flock to the site, it's a…

MSNBC.com Opens Digital Cafe

Midtown Manhattan's Rockefeller Plaza is home to a new, sleek, oh-so-stylish cafe. For workers in nearby office buildings or for tourists that flock to the site, it's a comfortable place…

Google, MacFarlane Forge Deal

NEW YORK Google is experimenting with distributing original content, striking a deal with comedian and producer Seth MacFarlane, creator of Fox's long-running hit series Family Guy.Working with Google, MacFarlane will…

Google, MacFarlane Forge Deal

Google is experimenting with distributing original content, striking a deal with comedian and producer Seth MacFarlane, creator of Fox's long-running hit series Family Guy.Working with Google, MacFarlane will create an…

Ads Give Moviegoers Chance to Interact

Cinema is the oldest mass audio-visual medium. It is also as passive as media consumption gets. The imaginative application of -- you guessed it -- digital technology by marketers may…

Multi-Platform Ads Boost Conversion, per Study

Advertising on multiple platforms results in a significant increase in a campaign's conversion rate measured by the percentage of consumers who actually purchase the product or service being advertised, according…

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