Shahnaz Mahmud | Adweek Shahnaz Mahmud | Adweek
Shahnaz Mahmud
ABC Sole Sponsor of New 'TV Guide'

NEW YORK When TV Guide hits newsstands this Thursday, it might as well be called ABC's TV Guide.The new issue will carry 21 advertising pages for ABC, including brand and…

August 18, 2008, 12:00 AM EDT

News Flash: Digital Opens Door to Ads

NEW YORK Historically, TV and print news outlets have offered limited opportunities for advertisers, at least compared to their entertainment brethren. Recently, however, companies including The New York Times Media…

August 11, 2008, 12:00 AM EDT

'NYT Mag' Nabs First Cover-Wrap Ad

NEW YORK The New York Times Magazine has signed a private wealth management firm as its first cover-wrap advertiser.U.S. Trust, Bank of America Private Wealth Management on Aug. 10 will…

August 8, 2008, 12:00 AM EDT

MasterCard Rolls Out 'Roots of Rock'

NEW YORK Free downloads and the chance to meet a rock star are the main draws of MasterCard's "Roots of Rock" sweepstakes, which also marks the first major entertainment sponsorship…

August 4, 2008, 12:00 AM EDT

Starcom, Twentieth TV in Syndie Ad Deal

NEW YORK Starcom USA and Twentieth Television have inked what both parties believe to be the first syndicated ad deal related to day and date ratings a year after C3…

July 29, 2008, 12:00 AM EDT

For Spike TV, It's a Man's World

NEW YORK Spike Television finally is getting some. Action, that is -- at least, from new advertisers, if not necessarily new viewers.The reason has much to do with Spike's two-year-old…

July 28, 2008, 12:00 AM EDT

Snoop Dogg Goes Bollywood

NEW YORK A new agency is banking on hip-hop tie-ins and concert-tour promotions to help international advertisers leverage the Bollywood movie industry to gain a foothold in India's huge consumer…

July 28, 2008, 12:00 AM EDT

Is the Super Bowl Still a Strong Ad Buy?

NEW YORK In a weakened U.S. economy is advertising in the Super Bowl worth the investment? Research undertaken by the National Football League says (an unsurprising) yes, though others caution…

July 16, 2008, 12:00 AM EDT

Ads Give Moviegoers Chance to Interact

NEW YORK Cinema is the oldest mass audio-visual medium. It is also as passive as media consumption gets. The imaginative application of -- you guessed it -- digital technology by…

June 30, 2008, 12:00 AM EDT

Atom Films Morphs Into

NEW YORK MTV-owned Atom Films, a broadband entertainment network that showcases original films, animation and series created by independent artists, has morphed into a digital comedy network called to…

June 28, 2008, 12:00 AM EDT