There is no doubt that Americans are watching more and more TV shows online, but how close are they to cancelling their cable service and going Web only? In our…
Online advertising still struggles to meet its long-promised levels of targeting and measurability. Solutions to the targeting problem continue to emerge, moving on from ad networks to demand-side platforms and…
There is a tradition in European beer advertising whereby spots—and even entire campaigns—center around heartfelt tales of young love, usually set in an achingly beautiful European city. As it opens,…
Advertising has to contain cultural references in order to connect with audiences. It's a testament to the influence of the industry in modern society that those references are often to…
American consumers insist that they are not swayed by celebrity endorsements. When asked by Adweek/Harris Interactive what their response is when a product or service is endorsed by a celebrity,…
If there wasn’t already enough proof that the old boob tube is under assault from the home computer: Three-quarters of respondents to the most recent Adweek/Harris Interactive poll confirmed that…
DDB London delivers a feel-good factor by the bucketful in this new spot for 100 percent Natural Lipton Ice Tea. From the chaos and dirt of a city street drowning…
Sometimes it feels like the anthemic, big-production, "Look at who we are and what we do" spot is a thing of the past. Of course, it isn't. It certainly lives…
Tablets are for consumers who want content on the go, right? Wrong. When asked by Nielsen about when they use tablets, respondents' top answers were "while watching TV" and "while…
Oprah Winfrey ended her broadcast TV career last week and with it goes one of the show's mainstay's, Oprah's Book Club. According to Nielsen/Bookscan, recommendations from the outgoing host over…
