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Mike Chapman
Come the Cord Cutters Poll shows real interest in cancelling cable

There is no doubt that Americans are watching more and more TV shows online, but how close are they to cancelling their cable service and going Web only? In our…

June 16, 2011, 6:33 AM EDT

Nielsen Announces New Approach to Online Ad Measurement Initial results imply targeting of Web ads about as accurate as TV

Online advertising still struggles to meet its long-promised levels of targeting and measurability. Solutions to the targeting problem continue to emerge, moving on from ad networks to demand-side platforms and…

June 13, 2011, 5:07 PM EDT

Ad of the Day: Stella Artois Chivalrous suitor loses his clothes in Mother London's latest

There is a tradition in European beer advertising whereby spots—and even entire campaigns—center around heartfelt tales of young love, usually set in an achingly beautiful European city. As it opens,…

June 13, 2011, 1:26 PM EDT

Ad of the Day: Old Navy Clothing retailer wants guys to dress like guys. Just not like this guy

Advertising has to contain cultural references in order to connect with audiences. It's a testament to the influence of the industry in modern society that those references are often to…

June 8, 2011, 1:53 PM EDT

Celebrities Moving Product? Not So Much Consumers just say no to names aligned with brands

American consumers insist that they are not swayed by celebrity endorsements. When asked by Adweek/Harris Interactive what their response is when a product or service is endorsed by a celebrity,…

June 8, 2011, 6:38 AM EDT

Fighting for Attention The Web is drawing viewers' eyes away from TV, yet it's far from the only distraction

If there wasn’t already enough proof that the old boob tube is under assault from the home computer: Three-quarters of respondents to the most recent Adweek/Harris Interactive poll confirmed that…

June 7, 2011, 6:27 AM EDT

Ad of the Day: Lipton Ice Tea DDB London's light and breezy ride is weighed down by taglines

DDB London delivers a feel-good factor by the bucketful in this new spot for 100 percent Natural Lipton Ice Tea. From the chaos and dirt of a city street drowning…

June 6, 2011, 11:48 AM EDT

Ad of the Day: Intel A short film about wedding photographers in China wears its pitch well

Sometimes it feels like the anthemic, big-production, "Look at who we are and what we do" spot is a thing of the past. Of course, it isn't. It certainly lives…

June 1, 2011, 11:34 AM EDT

Tablets on the Go? More like "When you go" according to new data

Tablets are for consumers who want content on the go, right? Wrong. When asked by Nielsen about when they use tablets, respondents' top answers were "while watching TV" and "while…

June 1, 2011, 7:46 AM EDT

Adding Up the Oprah Effect The Book Club sold over 20 million branded editions

Oprah Winfrey ended her broadcast TV career last week and with it goes one of the show's mainstay's, Oprah's Book Club. According to Nielsen/Bookscan, recommendations from the outgoing host over…

May 31, 2011, 4:09 PM EDT

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