Mike Chapman

Alt Image Text

Come the Cord Cutters

Convergent TV

There is no doubt that Americans are watching more and more TV shows online, but how close are they to cancelling their cable service and going Web only? In our [...]

Alt Image Text

Nielsen Announces New Approach to Online Ad Measurement

Brand Marketing

Online advertising still struggles to meet its long-promised levels of targeting and measurability. Solutions to the targeting problem continue to emerge, moving on from ad networks to demand-side platforms and [...]

Alt Image Text

Ad of the Day: Stella Artois

Brand Marketing

There is a tradition in European beer advertising whereby spots—and even entire campaigns—center around heartfelt tales of young love, usually set in an achingly beautiful European city. As it opens, [...]

Alt Image Text

Ad of the Day: Old Navy

Brand Marketing

Advertising has to contain cultural references in order to connect with audiences. It's a testament to the influence of the industry in modern society that those references are often to [...]

Alt Image Text

Celebrities Moving Product? Not So Much

Brand Marketing

American consumers insist that they are not swayed by celebrity endorsements. When asked by Adweek/Harris Interactive what their response is when a product or service is endorsed by a celebrity, [...]

Alt Image Text

Fighting for Attention

Convergent TV

If there wasn’t already enough proof that the old boob tube is under assault from the home computer: Three-quarters of respondents to the most recent Adweek/Harris Interactive poll confirmed that [...]

Alt Image Text

Ad of the Day: Lipton Ice Tea

Brand Marketing

DDB London delivers a feel-good factor by the bucketful in this new spot for 100 percent Natural Lipton Ice Tea. From the chaos and dirt of a city street drowning [...]

Alt Image Text

Ad of the Day: Intel

Brand Marketing

Sometimes it feels like the anthemic, big-production, "Look at who we are and what we do" spot is a thing of the past. Of course, it isn't. It certainly lives [...]

Alt Image Text

Adding Up the Oprah Effect

Convergent TV

Oprah Winfrey ended her broadcast TV career last week and with it goes one of the show's mainstay's, Oprah's Book Club. According to Nielsen/Bookscan, recommendations from the outgoing host over [...]

Alt Image Text

Tablets on the Go?

Performance Marketing

Tablets are for consumers who want content on the go, right? Wrong. When asked by Nielsen about when they use tablets, respondents' top answers were "while watching TV" and "while [...]