Kamiu Lee

Using Digital Influencers to Drive Shopper Marketing Strategy

Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms.

Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Opinion: Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.