In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute…
Vanity Fair has had a strong start for the year, with ad pages up 5 percent. But the Condé Nast title isn't taking anything for granted, launching a campaign to…
The bike: It’s cheap, it's "green," and it's the preferred method of transportation among certain twee millennials. (Seriously, Google “Zooey Deschanel on a bike.” There are 13.4 million hits.) But…
There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products. Such is the…
Glamour has hired its first digital art director, a move that underscores its effort to reach the digital natives craved by the fashion brand and its advertisers. Yvonne Lao will oversee…
Branded content has gotten plenty of attention as it's taken off online where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker),…
The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job…
Trendy eyeglass shop Warby Parker spawned a number of imitators with its online-only model. But now that it’s opened its first brick-and-mortar store in New York’s SoHo neighborhood, does that…
April 15 is best known as the date for everyone's least favorite federal obligation. But it also marks a significantly more upbeat occasion—the anniversary of Jackie Robinson's opening day with…
Further evidence of the strength of luxury advertising in an otherwise slumping ad market, Departures this month is launching Home + Design, a one-off issue that will be delivered to…
