Emma Bazilian

Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Catch her on the iconic mag's new E! reality show

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan,…

Infographic: How Storytelling Is Helping Brands Sell More Products

Detailed stories connect with consumers

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if…

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

And what brands can learn from their preferences

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to…

Infographic: How Programmatic Is Getting a Major Boost This Holiday Season

Advertisers are starting their holiday spend earlier than ever

If it seems like the deluge of online holiday advertising is starting earlier every year, you're not just imagining things: According to new data from ad tech company Index Exchange,…

This Week's Must-Haves: Barbie's New Dreamhouse Is a High-Tech Smart Home

Plus, all the accessories you need for a sparkling holiday season

This week, the Adweek team is highlighting Barbie's ultra-smart new Dreamhouse, a sparkling candy-inspired clutch, Glossier's party-ready gift set and more. Take a look!

Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

As shoppers took to their smartphones

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a…

This Week's Must-Haves: Nintendo's New NES Is a Total '80s Throwback

Plus, plenty of holiday gifts for the dapper gent

This week, the Adweek staff is highlighting Nintendo's new (and improved) NES system, Timex's subtly smart watch, Stubbs & Wootton's snarky slippers and more fun holiday gifts. Take a look!

This SoCal Agency Turned a Multiplex Into a Sun-Filled, Creative Office

There's even a floating conference room

Housed in a former multiplex, the Huntington Beach, Calif., offices of Grupo Gallegos are more than a little "unconventional," to borrow a word from founder and CEO John Gallegos. Founded…

Why Atlanta's Brian Tyree Henry Is Really Into Instagram Lately

And a fan of HBO, A Tribe Called Quest and James Baldwin

Specs Age 34 Claim to fame Stars as Alfred "Paper Boi" Miles on FX's Atlanta Base New York Instagram @briantyreehenry Adweek: What's the first information you consume in the morning?  Brian Tyree Henry: I read BuzzFeed—it's great…

How Hearst’s Executives of the Year Are Building a Magazine Company for the Future

Working with brands—and competitors—keeps things fresh

If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring…