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From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration.
“It’s essentially upending the consumer purchase journey,” said Whitney Fishman Zember, managing partner, innovation and consumer technology at MEC (soon to be Wavemaker), which recently surveyed 2,500 U.S. adults to find out what people really think about this growing trend.