Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

Marketers can learn a lot from a simple game of ‘would you rather’

Here's what's important to the oft-maligned 18- to 34-year-old cohort. iStock Photo

A simple choice between A and B can say a lot about a person—or, in the case of 9GAG’s just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users around the globe, teamed up with research firm GfK to create a simple “would you rather” questionnaire meant to determine what millennials (defined as ages 18-34) value in their lives, careers, politics, technology and more.

This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.