David Gianatasio | Adweek David Gianatasio | Adweek
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David Gianatasio
Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

NASA's New Mission: Conquering Social Space With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

June 1, 2014, 8:37 PM EDT

Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank Owlman torments urban explorers

The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In the…

May 30, 2014, 1:12 PM EDT

Google Shows Off Its Self-Driving Car. Would You Take a Ride in It? Three-minute demo glimpses the future

Google has designed a self-driving car. And whatever reservations you might have about such an idea, the company won't be putting the brakes on it anytime soon—if only because the…

May 29, 2014, 8:37 AM EDT

Mexican Newspaper Offers Breaking News via Paper Towel Dispenser Stunt reportedly boosts site visits 37%

Who says print is dead? Maybe it's just on an extended bathroom break. Mexican free newspaper Mas Por Mas recently rigged paper towel dispensers in select corporate, mall and cinema toilets…

May 28, 2014, 5:02 PM EDT

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

May 27, 2014, 9:47 AM EDT

Dana Anderson's Signature Style of Storytelling Helps Sell More Oreos The Mondelez marketing strategist is the client agencies wish they had

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.  Photos:…

May 27, 2014, 6:05 AM EDT

Memorial Day Indecision? Try Travelocity's 'Choose Your Own Adventure' Tweets Click your picks to find a random getaway

Stumped for a last-minute Memorial Day getaway destination? Travelocity created a fun Twitter game that might be able to help. Starting at this tweet, you can interact with the @RoamingGnome by…

May 23, 2014, 10:52 AM EDT

Shatner Negotiates a Role as First Online College Commencement Speaker Priceline half mocks, half celebrates e-learning

Red alert! William Shatner is back as Priceline's Negotiator, delivering the first "online commencement speech for online universities" in this spot from Butler, Shine, Stern & Partners. "Your diploma isn't just…

May 22, 2014, 10:47 PM EDT

Brazilian Authors Publish New Stories Only in Braille in Powerful PSA for the Blind Sighted readers' turn to learn deprivation

The Blind Book, a project by Brazilian agency DM9Sul, seeks to give sighted people in Brazil some insight into how it feels—as blind people do every day—to be denied access…

May 21, 2014, 8:16 AM EDT

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